A Strong Identity for an Industrial Leader.
Jazak group needed to align its brand with its business strategy. as the company embarked on a new phase of development, we were tasked with creating a new brand for Jazak group.
Since 2010 Jazak™ Builders and Constructions LLP has responded to the growing demand for quality construction across the Malabar region. Jazak™ has been successful in this, with technical excellence, innovative designs, quality and on-time delivery. In 2017, Jazak™ stepped into hardware and painted retail sales in Kadalundi, and it could mark as one of the best retails shops in Kozhikode. This is another golden feather on Jazak’s hat. Now it plans to spread its wings to its neighbourhood Panchayaths with its goodwill, which will be the beginning of its chain services.
We did some intense market research, refined their brand message, and created a brand new look to truly showcase their identity.
Establishing a strong presence in the market, particularly in the retail hardware and construction sectors. Research indicated the need for a rebranding initiative focused on applications within the construction industry. It is essential to develop a bold, contemporary, and geometric logo that reflects the company’s core activities. The color palette predominantly features corporate blue, symbolizing the brand’s values of professionalism
Result
The rebranding of Jazak Group successfully aligned their visual identity with their business strategy, establishing a strong market presence in the construction and retail hardware sectors.
The new, modern geometric logo, combined with the corporate blue palette, effectively communicates the company’s professionalism and reliability. The rebrand not only resonated with their existing customer base but also attracted new clients, positioning Jazak as a leading name in the Malabar region. This transformation marked a significant milestone, reinforcing Jazak’s core values and setting the foundation for future growth.
Crafting intricate brand narratives for lasting and meaningful impact.
Crafting intricate brand narratives for lasting and meaningful impact.
